Networking
The importance of networking will vary and is highly dependent on both the nature of your business and the geographical area in which you work.
In Bath the behaviour of our core businesses and our small businesses is such that networking plays a major part in the marketing strategy. Much can be gained from attending regular networking groups, building relationships and improving your standing in the local business community.
By joining member based groups further gains can be made from increasing the knowledge of fellow members and their businesses and in helping them to understand your business and your approach.
When working with a small business there is a level of mutual trust that must be reached to ensure the best outcome for both parties that is not normally expected nor possible when dealing with multi-national organisations....